Free 32-minute training

Get more stockists. Get more reorders. Build wholesale into a REAL sales channel.

Learn the wholesale system I use to help product brands find the right retailers, get stocked, and turn first orders into repeat orders.

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★★★★★25+ years in retail + wholesale • Worked with hundreds of product brands • Practical, no-fluff training
Melissa Robbins
Jacquie: hardly any replies to 100+ stockistsKelly: $100k to $9 millionEbony: $8K trade show to $150K in 18 monthsJacquie: hardly any replies to 100+ stockistsKelly: $100k to $9 millionEbony: $8K trade show to $150K in 18 months
What you'll learn in 32 minutes

Ready. Reach. Repeat.

The three stages of a wholesale system, and the point where most brands quietly stall.

R

Ready

Is your product actually ready for a retail shelf? Most founders find out the expensive way.

R

Reach

Where do the right stores really come from, when it isn't cold email and it isn't luck?

R

Repeat

Why do some brands get reordered for a decade, and others get one order and silence?

Why this is different

Most wholesale advice is backwards.

  • Send more emails.
  • Contact more stores.
  • Cold call more people.
Buyers don't buy products.
They buy products they believe they can sell.
The Retailer's Lens
That $1,000 wholesale order became $250,000.

When I had my own retail store, I placed a $1,000 test order with a new supplier. Between my years running that store and the owners I later sold it to, we spent more than $250,000 with that one brand over the next ten years. That's why good wholesale isn't about landing an order. It's about building the relationship that gets the second, tenth and fiftieth.

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Melissa at a trade show stand
Who's teaching this

I've sat on every side of the wholesale table.

Brand owner

Built and wholesaled my own product brand for 15 years.

Retailer

Owned my own retail store and bought from hundreds of brands.

Buyer

Spent 10 years deciding what got stocked and what didn't.

Coach

Helped 500+ product businesses grow their retail, wholesale and ecommerce sales.

There aren't many people who have built the brand, run the store, bought from hundreds of suppliers, and now coach founders through all of it. That's why I teach wholesale differently.

Melissa Robbins
Founders who did this

Proof, not promises.

$100K → $9MPackaging and margin fixes unlocked stores that wouldn't stock her before. Kelly, Klipsta.
Hardly any replies → 100+ stockists$11.5K in orders in the first 3 months, $15K counting reorders. Jacquie.
$8K → $150KOne trade show, 18 months of reorders. Ebony.

Different products. Different starting points. Same system.

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32 minutes. Instant access.

Before you register

Quick answers.

Is this for me if I've never wholesaled before?

Yes, that's exactly who this was built for. You'll leave knowing exactly where to start.

What if I already have some stockists?

You'll learn how to turn the stockists you already have into consistent reorders, not just find new ones.

Is this relevant outside Australia?

Completely. The wholesale principles are the same whether you're selling to stores in Melbourne or Minneapolis.

How long is the training?

Thirty two minutes. Free, and yours as soon as you register.

Free 32-minute training

One stockist can change your whole year.

Picture it: a boutique buyer says yes, you send your line sheet, they place a $500 order, then reorder again next month. That's what this training shows you how to build.

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Free. 32 minutes. Watch it on your phone in a lunch break.
I'll teach the system, then share how to work with me if you want to go further.

Watch the free training