Turn one website into hundreds of shopfronts
How product brands build a wholesale system that creates predictable, repeat orders. Without cold pitching, discounting, or hoping Instagram performs this month.
22 minutes. Instant access.
One sales channel is not a strategy. It's a risk.
Your website gives customers one place to find you. If the ads stop working, if your account goes down, if the algorithm has other ideas, so does your revenue. Wholesale puts your product in hundreds of places at once, each one with its own customers, its own marketing and its own foot traffic.
One place to be discovered. Every sale paid for, chased or hoped for by you.
Two hundred teams selling your product to people who have never heard of you.
Most wholesale advice is backwards.
- Send more emails.
- Contact more stores.
- Drop your prices.
They buy products they believe they can sell.
Ready. Reach. Repeat.
The three stages of a wholesale system. Twenty two minutes, all three stages, and the point where most brands quietly stall.
Ready
Is your product actually ready for a retail shelf? Most founders find out the expensive way.
Reach
Where do the right stores really come from, when it isn't cold email and it isn't luck?
Repeat
Why do some brands get reordered for a decade, and others get one order and silence?
I know, because I was the store. I'll show you the maths, and what it means for the way you treat your very first stockist.
Reverse engineering your wholesale numbers
Watch the free training
I've sat on every side of the wholesale table.
- Started asA high school maths teacher.
- ThenCo-founded Moppit with my sister, and sold it into stores from New York to New Zealand.
- ThenOpened my own retail store, where I became the buyer saying yes and no to other brands.
- ThenNational wholesale sales, plus 80+ trade shows.
- NowCoaching hundreds of product brands across Australia, the US, the UK and Europe.
There aren't many people who have built the brand, run the store, bought from hundreds of suppliers, and now coach founders through all of it. That's why I teach wholesale differently.
Proof, not promises.
"She gave me the confidence to price properly for retail, wholesale and export."
Kelly, Klipsta"Same product. We changed how I approached stores, and the answers changed."
Jacquie"I know what every stockist is worth and exactly where they came from."
Ebony, Red Hill Candle CoDifferent products. Different starting points. Same system.
Watch the free training22 minutes. Instant access.
Come along if this sounds familiar.
- →You have a product people love and sales that still feel random.
- →You've sent the emails to stores and heard absolutely nothing back.
- →Your whole business currently rests on your website, your ads and your Instagram.
- →You want reorders you can forecast, not one-off wins.
Probably not for you if you don't have a product in market yet, or you want stockists by Friday. Wholesale is a snowball, not a switch.
Quick answers.
Is there something to buy at the end?
Yes. The training is free and stands on its own, and at the end I'll show you how to work with me if you want the full system and the templates. No pressure either way.
Isn't wholesale dying? Stores keep closing.
Stores have always opened and closed. Physical retail has changed, not disappeared, and you don't need thousands of stockists. A hundred good ones is a serious sales channel.
I've tried wholesale and got ignored.
Being ignored is usually a conversion problem, not a retailer problem. We'll look at what buyers are actually weighing up before they reply.
Do I have to do trade shows?
No, though I love them and I've exhibited at more than 80. They're one of the strongest routes in, not the only one, and we'll look at where they fit alongside everything else.
How long is it?
Twenty two minutes. Short enough to watch on your phone while the kettle boils, long enough to change how you approach every store from here.
One stockist can change your whole year.
Come and learn how to become the brand a buyer says yes to, and keeps saying yes to.
Watch the free trainingFree. 22 minutes. Watch it on your phone in a lunch break.
I'll teach the system, then share how to work with me if you want to go further.