FREE TRAINING
How to Create A Thriving Product Business Without Relying on Social Media.
This training is for you if:
−You have your own product/brand that you just love creating and know you just need to get it in front of more customers but you just aren't sure how.
−You spend hours on social media and creating content but still it is like riding up a steep hill and it is just all moving so slowly.
−You have thought about wholesaling and tried cold calling potenial buyers to get your product in but just keep hearing crickets.
−You are spending hours busting your guts at markets and are sick of working nights and weekends.
−You know there has to be an easier and a simpler way.
-Or maybe you have a Physical Retail store and you are looking for help and support and guidance on how to grow it and make a profit!
You'll LEARN HOW TO
PRICE FOR PROFIT
Understand exactly how to price your product so you sell more and ensure you have the right profit.
MANAGE MULTIPLE SALES CHANNELS
We don't want your eggs all in one basket. Learn how other brands use multiple sales channels to grow their business.
KEEP CUSTOMERS COMING BACK
Learn the A.B.C Method for increasing your revenue, nurturing and maximising your customer base.
Hi 👋🏻!
I'm Mel.
Founder and CEO of thelotco.
You may know me from my podcast Building a Profitable Product Business.
In my 25+ years of experience working in and with 100's of product based businesses I have...
Helped over 500 businesses grow to 6 and 7 figure businesses and beyond.
Worked with all types of product-based businesses from artists, fashion labels, accessories, beauty products and homewares, retail stores to make sure you actually run a profit.
I have had my own brands, retail store and have exhibited at over 50 trade shows both locally in Australia and throughout the USA and New Zealand and had over 200+ stockists worldwide.
Spoken on stages in Australia, New Zealand and USA. With brands Life Instyle, Reed Exhibitions, NZ Gift Fair, Ultimate Product Party and Sourcing at Magic.
Hosted and produced over 100 podcast episodes and a regularly feature in the top 10 charts of Marketing and Entrepreneurship.
I tell it to you straight and give you honest and practical feedback and advice.
A rare combination of Coach, Consultant, Mentor and Strategist.
I want to help you build a wildly profitable business that you love!!
Testimonials
"You can definitely tell Mel has had a lot of experience in the industry and she provides you with real-life advice from someone who's actually been there and done that".
Melissa is an absolute gem and full of so much info! She's a straight talker and really knows her stuff. My kind of gal! She's incredibly supportive and super nice too.
Janet Pogorelc.
"Mel has helped me set achievable goals and fine-tuned parts of my business
that I had previously worked on to make sales more streamlined. When you're working on your own business it is so easy to get stuck on the little things so it's nice to have someone there help you see the bigger picture, to listen, provide you with honest answers and to hold you accountable.
Karina Jambrak.
