FREE TRAINING
 
How to Get More Eyes On Your Brand and Buyers For Your Products Without Relying on Social Media.
Are you ready to see consistent sales and real profit from your product business?
Imagine if you could boost traffic, increase conversions, and create a business that doesn't drain your energy!
 
Join other successful women-led brands using proven strategies to increase their monthly revenue from $10K to $100K without feeling overwhelmed. 
SAVE MY SEAT!
This training is for you if:
−You have your own product/brand that you just love creating and know you just need to get it in front of more customers but you just aren't sure how.
 
−You spend hours on social media and creating content but still it is like riding up a steep hill and it is just all moving so slowly. 
 
−You have maybe thought about wholesaling and tried cold calling potenial buyers to get your product in but just keep hearing crickets.
 
−You are spending hours busting your guts at markets and are sick of working nights and weekends. 
 
−You know there has to be an easier and a simpler way. 
 
-Or maybe you have a Physical Retail store and you are looking for help and support and guidance on how to grow it and make a profit!
This FREE training will be packed with gold nuggets to get your biz shining even brighter! 🎉
 Here's what you're in for, so don't miss it:
 

🔍 Boost Your Visibility
Learn how to attract more eyeballs to your brand and get people talking about your products like they're the next big thing!

 

🛍️ Master Multiple Sales Channels
Say goodbye to the dreaded "all eggs in one basket" approach. We'll show you how to grow your business across multiple channels, just like the big brands do.

 

⏱️ Manage Your Time
Tired of feeling like you're spinning a million plates? We'll reveal the top needle-moving tasks that'll save your sanity AND make you more efficient.

 

💰 Get Serious Revenue Results
This is where it gets real! I'll walk you through the exact strategy my client used to hit $100k in sales in just three months.

 

And we're just getting started!

 

Plus, you'll discover:

The 5 essential steps to achieve consistent sales (that most people totally overlook).

How to stop running around IN your business and finally start working ON it—no more hustling and inconsistent results.

Tips to reclaim your time and sanity so you can have a thriving biz AND a life. Imagine a holiday season that's profitable and stress-free! 🎄✨


This is your chance to set yourself up for a breakthrough in 2025 and make it your best year yet!

Yes please! SAVE MY SEAT!!
Hi 👋🏻!
I'm Mel.
Founder and CEO of thelotco.
You may know me from my podcast Building a Profitable Product Business.
 
In my 25+ years of experience working in and with 100's of product based businesses I have...
 
Helped over 500 businesses grow to 6 and 7 figure businesses and beyond.
 
Worked with all types of product-based businesses from artists, fashion labels, accessories, beauty products and homewares, retail stores to make sure you actually run a profit.
 
I have had my own brands, retail store and have exhibited at over 50 trade shows both locally in Australia and throughout the USA and New Zealand and had over 200+ stockists worldwide. 
 
Spoken on stages in Australia, New Zealand and USA. With brands Life Instyle, Reed Exhibitions, NZ Gift Fair, Ultimate Product Party and Sourcing at Magic.
 
Hosted and produced over 100 podcast episodes and a regularly feature in the top 10 charts of Marketing and Entrepreneurship. 
 
I tell it to you straight and give you honest and practical feedback and advice.
 
A rare combination of Coach, Consultant, Mentor and Strategist.
 
I want to help you build a wildly profitable business that you love!!
 
the goal is not just revenue but profit!!
Yes - SAVE MY SEAT!!
Testimonials
"You can definitely tell Mel has had a lot of experience in the industry and she provides you with real-life advice from someone who's actually been there and done that".

Melissa is an absolute gem and full of so much info! She's a straight talker and really knows her stuff. My kind of gal! She's incredibly supportive and super nice too.

Janet Pogorelc. 

"Mel has helped me set achievable goals and fine-tuned parts of my business

that I had previously worked on to make sales more streamlined. When you're working on your own business it is so easy to get stuck on the little things so it's nice to have someone there help you see the bigger picture, to listen, provide you with honest answers and to hold you accountable.

Karina Jambrak.

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How to Get More Eyes On Your Brand and Buyers For Your Products Without Relying on Social Media.
 
 Imagine having more and more sales and generating a consistent income from your product business?
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